Who is Al-Wefag?

Al-Wefag Trading & Manufacturing Co. Ltd. traces its roots back to 1968 in Old Jeddah, starting as a modest wholesaler specializing in sweets. Over the years, the company has steadily evolved, focusing on the cultivation of people and products, the gradual development of brands, and a commitment to consumer satisfaction. Today, Al-Wefag has transformed into a comprehensive marketing institution, actively engaged in both manufacturing and brand building. This growth reflects its dedication to quality and innovation in the fast-moving consumer goods (FMCG) sector.